7th Feb 17
This month we celebrated our recent Fellowship inductee, Petra Perolini and recent Life Fellowship inductee, Peter Florentzos and reflected on their great achievements and contribution to design in Queensland at our Recent Summer Soiree.
Petra Perolini FDIA
Petra started her career in architectural studies but quickly found herself gravitating towards the design aspects, and subsequently completed studies in both interior design and urban design. This broader approach of understanding space helped her professional development by allowing her to engage with every facet of the design process.
In her eighteen years working as a design practitioner, Petra has been involved in a wide variety of projects ranging from master planning, interior design projects, client interaction, project management and project administration to detailing and construction. In 2007 Petra joined QCA as a lecturer in interior design where she teaches into a number of foundation courses and studio majors. 2007 also saw Petra join the Design Institute of Australia Queensland Branch Council, as a volunteer Councillor representing the Education Portfolio, where she worked alongside the team for several years.
When she is not teaching, Petra’s research focus is examining the role of interior design and interior design education as a key player in the constructed environment and the powerful position it occupies but largely fails to understand. Her interests explore making essential links between understanding the complexity interior design ontologically occupies and a predominantly non-reflective practice approach.
Petra is currently working for Griffith University, Queensland College of Art, as the Program Director for Interior Design and Environments (South Bank). The Design Institute of Australia recognizes Petra Perolini, for her demonstrated outstanding ability, experience and achievement in a Design Profession.
Petra was unfortunately unable to attend the Summer Soiree to receive her Fellowship in person, although Dr Beck Davis did so on her behalf.
Peter Florentzos LFDIA
Peter’s contribution to the design industry locally, nationally and internationally is significant and it is impossible to mention all of his achievements tonight - but we will mention a few....
Peter Florentzos is a leading design strategist with more than 20 years’ experience in the discipline of Graphic Design. Having previously worked at numerous architectural practices, Peter established himself as a graphic specialist within the architectural industry.
Peter has strengths and passion for 3 dimensional graphic design, and specializes in branded environments including signage, wayfinding, retail design, exhibition design, design management, user experience, packaging and point of sale.
Graduating with a Bachelor of Arts (majoring in Graphic Design) from Griffith University in 1989, Peter has taken his skills and subsequent own business from strength to strength. In the early years since graduation, Peter worked for numerous Queensland architecture firms including Peddle Thorp Architects and Noel Robinson Architects. He has also worked for Queensland Government including GoPrint and Queensland Treasury. In 1995 he established Florentzos Design, which has been operating now for 22 years with Peter at the helm as Design & Managing Director. Peter’s work includes the Signage Re-Branding of Mirvac’s Retail Shopping Centres across Australia where he brand managed the identity through signage implementation of the brand across 30 shopping centres nationally. He also completed the Signage Re-Branding for Bank of Queensland as a result of their recent name change to BOQ where he oversaw the implementation of the signage re-brand across 300+ Branches nationally. Other significant projects include the branding of TransLink - South East Queensland's integrated public transport network, Australian Dental Manufacturing, Freedom Fuels, TAB and branding for Leighton Properties housing developments.
Peter has also been a part time sessional educator at QIBT Griffith University Nathan Campus, as well as a Sessional Lecturer and Tutor at the Queensland College of Art Griffith University where he has taught Graphic Design 2, Typography, Design in Advertising and Principles of Marketing. He has guest lectured across various educational tertiary and secondary institutions in Australia and Asia, and assisted with the judging of numerous professional and academic awards, locally, nationally and internationally.
A Design Institute of Australia Member since 2004, Peter is passionate about the design industry and is currently Executive Board Treasurer of ico-D, the International Council of Design where he travels the world extensively advocating for the betterment of the design profession amongst designers, government, manufacturing and the broader design industries.
He recently was appointed as a Design Institute of Australia Ambassador, after previously having served the profession as a DIA National Director and DIA Queensland Branch President. He is also a DIA Accredited Designer™, and a member of the Australian Graphic Design Association (AGDA) where he has previously served as National Councillor and Queensland Treasurer.
Design Institute of Australia CEO, Jo Kellock says “Peter’s passion for the design sector is reflected in the priority he has given to the Design Institute over many years. Not only has he performed many representative roles but he has worked tirelessly behind the scenes nurturing relationships and creating opportunities for Australian designers and for the State of Queensland. We celebrate Peter’s generous contribution and look forward to his ongoing support.”
Given the significance of Peter’s contributions to the design community at a local, state, national and International level and on behalf of the Design Institute of Australia Queensland Branch, we were proud to award Peter Florentzos with his Life Fellowship.