The Australian Design Alliance [ADA] is a new strategic partnership of Australia’s peak design bodies across a range of disciplines, including design, architecture, urban planning, craft and the arts.
The formation of the ADA has been stimulated by the perceived need for governments to recognise design as a potent means of realising policy objectives such as digital technological innovation, education, health, crime prevention, construction, environmental sustainability and transport.
Similar moves to establish peak design bodies are being made internationally in Europe, the US and Asia.
The Australian Design Alliance is concerned that Australia should keep pace with the rest of the world in generating creative capital through innovative ideas, product differentiation and systems effectiveness.
In addition to developing a culture of design in Australia to strengthen economic competitiveness, innovation and sustainability, the ADA aims to increase levels of Australian design advocacy, research, policy development, resources and collaboration.
The combined national membership of the ADA is in excess of 20,000 and represents a constituency of almost 80,000 design practitioners. There are twelve current ADA members including:
In an important move for the future of Australian professional design, the ADA September 2010 launch at the Sydney Opera House will include 100 key Australian designers to discuss the value of design and its impact on Government Policy, Research, the Economy, Culture, Education, Innovation and the Media.
Key speakers will include His Excellency, Michael Bryce AM AE, along with other prominent Australian designers, members of government and business leaders.
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‘If you’re not failing every now and again, it’s a sign you aren’t doing anything very innovative.’