The Voice of Professional Design

Australian Design Alliance

A full report on the launch of Australia’s peak design body, the Australian Design Alliance (AdA) in Sydney on September 3rd 2010, is available here as a pdf download. The DIA is a key member and supporter of the AdA.

Media Release - Australian Design Alliance announces His Excellency Mr Michael Bryce, AM, AE as Patron

The Australian Design Alliance [ADA] is a new strategic partnership of Australia’s peak design bodies across a range of disciplines, including design, architecture, urban planning, craft and the arts.

The formation of the ADA has been stimulated by the perceived need for governments to recognise design as a potent means of realising policy objectives such as digital technological innovation, education, health, crime prevention, construction, environmental sustainability and transport.

Similar moves to establish peak design bodies are being made internationally in Europe, the US and Asia.

The Australian Design Alliance is concerned that Australia should keep pace with the rest of the world in generating creative capital through innovative ideas, product differentiation and systems effectiveness.

In addition to developing a culture of design in Australia to strengthen economic competitiveness, innovation and sustainability, the ADA aims to increase levels of Australian design advocacy, research, policy development, resources and collaboration.

The combined national membership of the ADA is in excess of 20,000 and represents a constituency of almost 80,000 design practitioners. There are twelve current ADA members including:

In an important move for the future of Australian professional design, the ADA September 2010 launch at the Sydney Opera House will include 100 key Australian designers to discuss the value of design and its impact on Government Policy, Research, the Economy, Culture, Education, Innovation and the Media.

Key speakers will include His Excellency, Michael Bryce AM AE, along with other prominent Australian designers, members of government and business leaders.

For more information, contact:

Lisa Cahill
Program Manager
Australian Design Alliance [AdA]
02 9368 1900

Oliver Kratzer
Australian Design Alliance [AdA]

Laminex Blum Brickworks

The national newsletter of the DIA, currently produced quarterly and distributed FREE to all DIA members. View current issue

Design is not about decorating functional forms - it is about creating forms that accord with the character of the object and that show new technologies to advantage.

Peter Behrens.

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