Bayly Design wins a hat trick
DIA member Peter Bayly of Bayly Design in Melbourne has blitzed the ADA awards, DIA Selections and the Powerhouse Museum Selections winning a hat trick of design excellence.
The Australian Design Awards are prestigious nationwide awards, operated by Standards Australia, which recognise the achievements of Australian designers.
The ADA program attracts entrants from all over Australia and in 2004 these were whittled down to 61 for judging by an expert panel.
The ADA categories are in: consumer; business; medical and scientific; automotive and transport; sport and leisure; housing and building; agricultural and heavy machinery; facilities - public spaces; furniture and lighting; fashion and textiles and packaging.
Previous winners of an Australian Design Award include Aussie icons such as the Cochlear Ear Implant, the Solar Sailor and Ben Lexcen's Winged Keel.
In co-operation with the Australian Design Awards, the Design Institute of Australia awards DIA Selections. These Selections take the Australian Design Mark short listed products and award one each from product design, textile design and furniture design.
In 2004, Bayly received a DIA Selection for their entry of Scholl Gel Arch Supports and in 2003 won for their entry of the Demain Series Angle Grinder. This is a remarkable achievement considering the high level of entries, competition and tough judging assessment.
Collapsed foot arches are a common problem in Australia and affect the orientation of the foot to the leg. When they collapse, a person experiences pain walking and needs to wear an arch support to reduce this pain.
Mr Justin McCarthy from Bayly Design was the leading designer behind the Scholl Gel Arch Supports. The supports are adjustable and take into account the weight of the person and are made from clear flexible thermoplastic. They’re aesthetic, economic, non-irritating to skin, odourless, biologically inactive and resistant to bacteria.
Mr McCarthy said he was rapt when he was told his design entry had won.
‘’We have provided a simple, highly aesthetic and functional solution to the traditional static brown and mundane polyurethane alternative,’’ Mr McCarthy said.
He said the principal function of the Scholl Arch Supports is to provide support to fallen arches and to provide greater shock absorption to the heel area, longitudinal arch and metatarsal (toe bone) areas.
He said it was the only commercially available orthotic which can be tailored by the user to suit their condition and body weight at a relatively low cost. A tailor made orthotic is expensive at a cost of about $500 whereas the gel Arch support cost around $30 retail.
DIA Selection judge and DIA member Mr Rob Geddes, said Bayly Design’s 2004 Scholl Gel Arch Support entry won the DIA award because it was both functional and design friendly.
‘’Essentially it was a very simple device that had been resolved nicely. The difficult thing in design is to design something that actually works,’’ Mr Geddes said.
‘’Good design should not be out of reach of people and the Scholl Gel Arch Support, does well because it is very practical in every sense. From helping disabled people or those members of society who need arch supports to being a product that is easy to clean, durable and easy to adjust for height and comfort,’’ Mr Geddes said.
Andrew Raper, general manager of SSL Australia, thanked Bayly Design for the design.
‘’I’m proud to say this product was designed in Australia, is manufactured in Australia, and has been embraced by the world market,’’ Mr Raper said.
Industrial Design Event(10 Jun 2004)
Thinking Of Your Feet
A Presentation of the Scholl Arch Support Insole
Collapsed arches are a common and painful problem. Scholl Australia set the challenge to Bayly Design to come up with an insole that would provide support to fallen arches.
Innovation in design, material and manufacturing resulted in an award winning design.
Guest speakers from Kraton, Scholl Australia and Bayly Design will be jointly presenting the Scholl Arch Support.
Venue: The Rose of Australia
Boardroom Level 1, 1 Swanson Street
Erskineville NSW 2043
Time: 6:00pm
Event Style: Seminar
Cost: $15 for DIA Members; $25 for Guests (inc GST)
Food provided
Drinks @ bar prices
Return to the news list