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Minale Bryce launch new Cricket World Cup logo and mascot
Well known international design company and DIA member Minale Bryce Design Strategy has designed the ICC 2007 Cricket World Cup logo and mascot, just launched in Trinidad, West Indies.
Laid back
The mascot is called ‘Mello’ – ‘a furry, friendly little animal based character representing the sporting nature of West Indies youth.’
The 2007 World Cup logo is designed to convey the bright colours, light and movement reflecting the fusion of cricket and the Caribbean.
Cricket lovers
Creative Director Michael Bryce described the logo as ‘very Caribbean – an expression of the environment and lifestyle of this cricket loving group of nations.’
Minale Bryce has also designed the ICC brand and the 2003 Cricket World Cup in South Africa, along with other cricket events.
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Laid backThe mascot is called ‘Mello’ – ‘a furry, friendly little animal based character representing the sporting nature of West Indies youth.’
The 2007 World Cup logo is designed to convey the bright colours, light and movement reflecting the fusion of cricket and the Caribbean.
Cricket loversCreative Director Michael Bryce described the logo as ‘very Caribbean – an expression of the environment and lifestyle of this cricket loving group of nations.’
Minale Bryce has also designed the ICC brand and the 2003 Cricket World Cup in South Africa, along with other cricket events.
Return to the news list
