Big Picture Design Challenge 2009

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Terms & Conditions:

Please carefully read these Terms & Conditions before entering.

Submitting an entry indicates that you have read and agree to all of the Terms & Conditions of this Promotion.

  1. Information on the entry forms and the prizes themselves form part of these Terms and Conditions.
  2. Entry into the Promotion "McDonald's Big Picture Design Challenge" is deemed to be an acceptance of these Terms and Conditions.
  3. The Promotion Period commences on 10 August 2009 and ends on 12 October 2009. The Organiser may extend the time or otherwise vary the Promotional Period at any time in its absolute discretion.
  4. This Promotion comprises 3 Competitions: 1 Competition for each of the following 3 Categories:
    1. Photographic Image Category
    2. Vector Graphics Category
    3. Mixed Medium Image Category
  5. This Promotion outline adheres to ICOGRADA's (International Council of Graphic Design Associations) "Regulation and best practices for organising design award competitions best practice paper".
  6. Every attempt has been made to ensure accuracy, currency and reliability of the information included in this document and elsewhere. However, changes in content and process may become necessary at the absolute discretion of the Organiser. The Organiser accepts no liability for any use of the said content or reliance placed upon it.
  7. The Organiser may cancel the Promotion at any time without prizes being awarded.
  8. Failure by the Organiser to enforce any of its rights at any stage does not constitute a waiver of those rights.
  9. The Organiser reserves the right to remove any entry from the Promotion without explanation.

    10. Entry Submissions

  10. Entry is open to entrants aged 18 years or older as at the date of entry who are:
    1. Permanent residents of Australia or New Zealand or international students under a Student Visa in Australia and New Zealand; and
    2. Full time tertiary students currently studying a final year Diploma, 3rd or 4th year Advanced Diploma or 3rd or 4th year Degree in 2nd semester 08/1st semester 09 or graduated from any of these Diplomas/Degrees in the last 3 years.
  11. Officers, directors, and employees of the Organiser (DIA), as well as those individuals' immediate family members and the residents of their households, are not eligible to enter.
  12. Entrants must visit www.design.org.au/bigpicture, download, complete and submit the required information in the manner required by clause 13, during the Promotional Period.
  13. To enter, entrants must:
    1. Visit the "General Information" menu at www.design.org.au/bigpicture, and download the Big Picture Design Challenge Entry Pack that includes a PowerPoint Entry Template, a selection of McDonald's Interior or Exterior Images, and Talent Release Form;
    2. Create a Big Picture Design Challenge PowerPoint Entry Presentation which includes Hero Image Entry (in landscape or portrait orientation), Application of Entry in a McDonald's restaurant and a written Interpretation of the Brief (MAX of 100 words); and
    3. Visit the "Enter Your Submission" menu at www.design.org.au/bigpicture, complete online registration process and upload a Zip Folder containing a PowerPoint Entry Presentation and, if an entry includes people, a signed and approved Talent Release Form saved as a .pdf file. Entrants are required to provide their full name, residential address (not a PO Box address), email address and telephone number;
      4. Files must be named in the following format:
      1. Photographic Image Category
        • Zip: Photographic_Last Name+First Initial.zip
        • PowerPoint: Photographic_Last Name+First Initial.ppt
        • Talent Release Form: Photographic_Last Name+First Initial_Release.pdf
      2. Vector Graphics Category
        • PowerPoint: Vector _Last Name +First Initial_Name.ppt
      3. Mixed Medium Image Category
        • Zip: Mixed _Last Name+First Initial.zip
        • PowerPoint: Mixed _Last Name +First Initial_Name.ppt
        • Talent Release Form: Photographic_Last Name+First Initial_Release.pdf
  14. The online registration and entry must be submitted together; partial submissions will not be accepted.
  15. Entrants may only submit one entry per Category.
  16. Entries entered in the Photographic and Vector Graphic Categories must be the work of one entrant only. Entries entered in the Mixed Medium Image Category may be group work. Awards and Prizes will be made to the name submitted on the entry application..
  17. Upon being selected as a Finalist, entrants must:
    1. Visit the "Enter your Submission" menu at www.design.org.au/bigpicture and follow the prompts to upload their entry in the follow format:
      1. Photographic Image Category
        1. Images that have been shot in RAW camera format and digitally converted/ processed at hi-resolution (6144 by 4096) in Photoshop using the Camera Raw plug-in to produce a 72MB file @300dpi. Saved as a .jpeg file in RGB at maximum quality;

        OR

        1. Images of paintings, collage, etchings or tapestry professionally scanned at hi-resolution at no less than 50MB @ 300dpi. Saved as a .jpeg file in RGB at maximum quality.
        • .jpg camera files, .tiff files converted from.jpg camera files or RAW camera files will not be accepted.
        • Files must be named in the following nominated conventions:
          • - Hi-res: Photographic _Last Name +First Initial.jpg
      2. Vector Graphics Category
        1. Vector graphics created in Adobe Illustrator, saved as .eps or .ai files, cropped in portrait orientation (Ratio 1.5X high : X wide) and landscape orientation (Ratio X high : 2.5X wide). Graphics must be contained within an A4 page dimension/art board;
        2. Portrait and landscape graphics in two different colourways e.g. cold and warm tones; and
        3. Proofs of both portrait and landscape orientations, and both colourways formats, all supplied in low resolution A4.pdf file.
        • Entries containing photographic elements will not be accepted in this Category – see Mixed Medium Image Category.
        • Vector colours to adhere to the Pantone Spot Colour Guide System, vector elements must be perfectly aligned and all line work is smooth and accurate.
        • If typography is utilised, copy/words/letters must be converted to paths and the typeface used specified on proof.
        • Files must be named in the following nominated conventions:
          • Zip: Graphic _Surname_Name.Zip
          • Portrait Colourway 1: Vector _ Last Name +First Initial _P_CW1.file extension
          • Portrait Colourway 2: Vector _ Last Name +First Initial _P_CW2.file extension
          • Landscape Colourway 1: Vector _Last Name +First Initial _L_CW1.file extension
          • Landscape Colourway 2: Vector _Last Name +First Initial _L_CW2.file extension
          • Proof: Vector _Last Name +First Initial_proof.pdf
      3. Mixed Medium Image Category
        1. A combination of photographic images (as per Photographic Image Category specifications) with overlayed vector graphics, created in Adobe Illustrator or Adobe Indesign, saved as .eps, .ai, or .indd files, cropped in portrait orientation (Ratio 1.5X high : X wide) and landscape orientation (Ratio X high : 2.5X wide). Graphics must be contained within an A4 page dimension/art board;
        2. Portrait and landscape images in two different colourways e.g. cold and warm tones;
        3. All links in hi-resolution as per Photographic Image and Vector Graphics Category specifications; and
        4. Proofs of both portrait and landscape orientations, and both colourways formats, all supplied in a low resolution, A4 .pdf file.
        • .jpg camera files, .tiff files converted from.jpg camera files or RAW camera files will not be accepted.
        • Vector colours to adhere to the Pantone Spot Colour Guide System, vector elements must perfectly aligned and all line work is smooth and accurate.
        • If typography is utilised, copy/words/letters must be converted to paths and the typeface used specified on proof.
        • Artwork with broken links will not be accepted.
        • Files must be named in the following nominated conventions:
          • Zip: Collaborative_Last Name +First Initial.Zip
          • Portrait: Mixed _Last Name +First Initial_P.file extension
          • Landscape: Mixed _Last Name +First Initial_L.file extension
          • Link/s: Mixed _Last Name +First Initial_V_link_#.file extension
          • Link/s: Mixed _Last Name +First Initial_H_link_#.file extension
          • Proof: Mixed _ Last Name +First Initial_proof.pdf
  18. Files that are not named using the nominated naming conventions will not be accepted.
  19. There is no Entry fee. Entrants shall be responsible for all costs related to entering the Promotion, including but not limited to mail fees, internet connectivity, and design creation, etc. The Organiser will not reimburse any costs whatsoever related to an entrant's entry into the Promotion.
  20. All entries must be the entrant's own original design and must not have been plagiarised or previously shown, sold or entered in any other competition in Australia or overseas. This includes images that were taken or designed at the same time and that are very similar.
  21. Designs submitted by entrants must not feature:
    1. Trademarks, service marks, trade names, brands, or copyrighted material of third parties.
    2. Names or depictions of public figures, public officials, or celebrities.
    3. Personal information, for example, phone numbers, addresses.
    4. Obscene, vulgar, pornographic, profane, or violent statements or images.
    5. Depictions of alcohol, tobacco, firearms, gambling, drug use, or illegal conduct.
    6. Religious, bigoted, racist, or overtly political statements or images.
  22. It is the entrant's responsibility to obtain and submit a signed and approved Talent Release Form from the people who appear in their images.
  23. Designs submitted by entrants created using unauthorized, pirated copies of computer software will not be accepted.
  24. The Organiser and the Judging Panel are not responsible for late, lost, stolen, damaged, garbled, incomplete entries or communication, for errors, omissions, interruptions, deletions, defects, or delays in operations or transmission of information, in each case whether arising by way of technical or other failures or malfunctions of computer hardware, software, communications devices, or transmission lines or data corruption, theft, destruction, unauthorized access to or alternation of entry materials, loss or otherwise.
  25. The Organiser reserves the right, at any time, to verify the validity of entries and entrants (including an entrant's identity, age and place of residence).
  26. The Organiser collects personal information in order to conduct the Promotion and may, for this purpose, disclose such information to third parties, including, but not limited to, prize suppliers and as required, to Australian or New Zealand regulatory authorities. Entry is conditional on providing this information. Unless otherwise advised, the Organiser and/or McDonald's Australia Limited may also use the information for promotional, marketing and publicity purposes including sending electronic messages. Entrants should direct any request to access, update or correct information to the Organiser.
  27. Your personal information is safeguarded by privacy laws. Unless notified otherwise, the Organiser reserves the right to publish the names and photographs of the entrants.
  28. All entries of the Category Winners and 50 Finalists become the property of McDonald's Australia Limited. No entries will be returned to participants.
  29. Each Winner and Finalist consents to the Organiser and/or McDonald's Australia Limited using their name, likeness and image (including any photograph, film and/or recording of them) in any media at any time without remuneration or compensation for the purpose of promoting this Promotion, the Organiser and/or McDonald's Australia Limited and any of their products.
  30. Entries will be deemed accepted at the time of receipt by the Organiser and not at the time of submission by the entrant.
  31. Entrants wishing to cancel their entry are required to advise the Organiser in writing by email to cbenzie@design.org.au.

    32. Pre-selection Process

  32. Prior to Judging, a Pre-selection Committee will assess all entries based on their compliance with these terms and conditions. Entries that do not comply with the terms & conditions will be deemed disqualified.
  33. Pre-selection process will be conducted by an Organiser appointed Pre-selection Committee including:
    1. Phillippa Rowland, National Administrator, Design Institute of Australia
    2. Robyn Potter, Administration & Finance Assistant, Design Institute of Australia
    3. Jaime Calero, Website Assistant, Design Institute of Australia

    Final Judging, Prizes & Intellectual Property

  34. Final judging for all 3 Categories will be conducted by an Organiser appointed Judging Panel and a Chairperson (who will have a casting vote and will write a report on the voting results) by a date no later than the end of November 2009.
  35. The Judging Panel consists of:
    1. Geoff Fitzpatrick FDIA, Director-National Strategy | Design Institute of Australia. (VIC) CHAIRPERSON
    2. Erin Pawle MDIA, Retail Design Manager | McDonald's Australia Ltd (NSW)
    3. James Harper FDIA, Director | Brooking Harper (VIC)
    4. Thomas de Masi, Creative Director | de Masi jones (SA)
    5. Brad Muller AIA, Executive Director | DM2 Architecture (QLD)
    6. Ed Kenny, Director | Giant Design (NSW)
  36. The entries in each of the 3 Categorys will be judged based on the following equally weighted four aspects:
    1. Concept
      • 1. The entrant's interpretation of the brief.
      • 2. How effectively the design defines, communicates and promotes Australian and New Zealand diversity.
    2. Creativity and Visual Impact.
      • 3. The aesthetic appeal of the design.
      • 4. The invention and innovation of the design.
    3. Compatibility
      • 5. The design's compatibility with McDonald's brand image, and remodelled restaurants.
      • 6. Whether the design is in keeping with Australian and New Zealand demographics and McDonald’s new and existing customers.
    4. Adaptability
      • 7. The design's ability to be utilized in different environments and applications.
  37. All eligible entries received for final judging for each of the 3 Categories will be judged by the Judging Panel to determine the following:
    1. Photographic Image Category - Between 10 and 30 Finalists plus First Prize;
    2. Vector Graphics Category - Between 10 and 30 Finalists plus First Prize; and
    3. Mixed Medium Image Category - Between 10 and 30 Finalists plus First Prize.
  38. The value of the First Prize in the Photographic Image and Vector Graphics Categories is $1,000. The value of the First Prize in the Mixed Medium Image Category is $2,000. The total value of all prizes is a maximum of $4,000.
  39. One First Prize will be awarded to the entry which best fulfils the judging criteria in each 3 Categories as determined by the Judging Panel.
  40. 50 Finalists will be selected based on the top 50 entries that fulfil the judging criteria as determined by the Judging Panel, and who has submitted their entry as outlined in clause 17, by 13 November 2009.
  41. Each of the 50 Finalists will receive a payment of $100 and will have their entries included in a Graphics Catalogue, where their entries will be available for purchase by McDonald's Australia Limited and its franchisees for use in McDonald's restaurants. If any of the Finalist entries are purchased by McDonald's Australia Limited or its franchisees, within 12month after the end of the Promotional Period, a royalty of 5% of the purchase price of each image purchased will be paid to the relevant entrant. The purchase prices of the images and the payment of royalties will be managed by the graphic company, de Masi jones, who will distribute one off cheque payments within 15 months after the end of the Promotional Period.
  42. Each of the 50 Finalists must, at the Promoter's request, assign all intellectual property and/or other rights that he/she may hold in or to his/her entry. Winners and Finalists agree to their entries being used or reproduced by McDonald's Australia Limited, its related entities or franchisees without remuneration or consideration in any medium whatsoever including but not limited to electronic media, newspapers, magazine and catalogues for any purpose at any time after the Promotion. Images used on the Promotion's website will be low resolution only. The name of the entrant will be printed clearly with their image or mentioned each time the image is reproduced.
  43. Each of the 50 Finalists may use their images in their personal portfolio in either paper or digital formats.
  44. Where an entry is created by more than one person, the prize will be awarded by the Organiser only to the individual named in the entry form. This individual is solely responsible for sharing the prize amount with the other individuals involved in the creation of the design. The Organiser shall have no responsibility for or obligation in distributing the prize money to any person other than the individual named on the entry form.
  45. The Judging Panel, at its discretion, may withhold the prizes or divide the total prize money in other proportions.
  46. The Judging Panel's decisions are final and no correspondence will be entered into in relation to the conduct of the Promotion, or the methodology adopted to determine the first prize.
  47. The Judging Panel reserves the right not to award a prize.
  48. All entrants will be advised of the names of the prize winners via the Promotion's website www.design.org.au/bigpicture and in writing within two months after the end of the Promotion.
  49. First Prizes will be mailed directly to the winning entrants. Each Finalist’s $100 payment will be mailed directly to that finalist only after that finalist has uploaded his or her entry in the formats outlined in clause 17, by 13 November 2009.
  50. Each prize recipient agrees that acceptance, use and enjoyment of the prize will be undertaken at their own personal risk.
  51. To the full extent permitted by law, the Organiser, McDonald's Australia Limited, their associated companies, agencies and franchisees and any of their personnel ("Relevant Parties") exclude all liability for any loss (including any damage, claim, injury, cost or expense) which is suffered or incurred by any entrant in connection with the Promotion or prizes, including: (i) any indirect, economic or consequential loss; (ii) any loss arising from the negligence of a Relevant Party; (iii) any liability for personal injury or death.

    52. Exhibition

  52. All 50 finalist entries will be featured in an Exhibition at the DIA National Offices from 23 November 2009.
  53. All 50 finalist entries will be featured in low res version in an online gallery from 23 November 2009. To view, visit the "Finalist Gallery" menu at www.design.org.au/bigpicture .

    54. Contact Information

  54. The Challenge Moderator is Caroline Benzie, National Program & Events Officer, Design Institute of Australia. cbenzie@design.org.au 1300 888 056.
  55. The Organiser is Design Institute of Australia (DIA) ABN 12 004 412 613 Level 1, 175 Collins Street Melbourne 3000.